MS Journalism · CEJ-IBA Karachi — Freelance Journalist covering climate crisis and health emergencies. GIS Mapping expert visualizing Pakistan's spatial data. SEO Strategist at the intersection of journalism and digital authority.
Author & Editor @ LEDE Times Digital News
Bilal Saleem — known professionally as SB Qureshii — is a Lahore-based freelance journalist, GIS mapping expert, and digital media strategist with over five years of experience at the crossroads of journalism, data, and technology.
Holding an MS in Journalism from CEJ-IBA Karachi and an MSc Mass Communication from Punjab University, Bilal blends editorial rigour with spatial storytelling. His reporting beats span climate change, public health, human rights, and social accountability.
As SEO Executive at Qovex Studio and Editor at LEDE Times, he architects digital authority for brands and platforms. His GIS work using QGIS transforms raw spatial data into policy-relevant visualizations published at CEJ-IBA.
"Every data point hides a human story. My job is to find it — whether through a byline, a map, or a search result."
— Bilal Saleem · SB Qureshii
From investigative reporting to spatial data analysis — delivering expertise across media, technology, and digital strategy.
Investigative and feature reporting on climate change, public health, human rights, and social issues. Credible, well-sourced, and impact-driven storytelling for national and international media.
Professional spatial analysis and cartography using QGIS. Climate mapping, urban planning visualizations, healthcare accessibility, electoral mapping, and environmental data overlays.
Advanced On-Page and Technical SEO strategy. Schema markup, Core Web Vitals optimization, EEAT-driven content architecture, keyword clustering, and long-term organic growth planning.
Full-spectrum digital marketing strategy — social media management, content calendars, audience growth, brand positioning, and analytics-driven performance optimization.
Strategic media advisory for digital news platforms, NGOs, and public sector organizations. Editorial frameworks, newsroom workflows, and digital publishing best practices.
Shopify store setup, optimization, and management. Product listing, SEO for e-commerce, conversion rate optimization, and digital storefront strategies for Pakistani and international markets.
Spatial storytelling using QGIS — turning complex geographic data into policy-relevant visualizations for Pakistan and beyond.
As a journalist trained at CEJ-IBA Karachi, I combine geographic information systems with data journalism to create maps that inform public policy, raise environmental awareness, and visualize social issues across Pakistan's diverse landscape.
My GIS projects span urban drainage infrastructure, air quality monitoring, healthcare accessibility, electoral geography, education data, and population analytics — bridging the gap between raw data and public understanding.
Comprehensive mapping of Karachi's drainage infrastructure for a city of 20M+. Visualizes the Liyari & Malir rivers alongside key nullahs — Gujjar, Orangi, and Manzoor Colony — critical for flood management and urban planning.
Provincial PM2.5 concentration analysis based on WHO 2021 AQI data. Reveals Punjab exceeding WHO guidelines by 10×, and Sindh/KP by 7×. Essential for policymakers targeting pollution hotspots.
Comprehensive healthcare facility mapping across Sialkot city, covering public hospitals, private clinics, specialist centers, and dispensaries. Identifies coverage gaps and supports healthcare access planning.
This QGIS color-coded map compares Sindh's 29 districts with countries worldwide by population. Highlights urbanization in Hyderabad, Karachi and Larkana, Stong rural-urban divides in Ghotki and Badin, Need for region-specific resource allocation.
Data-driven choropleth mapping of Sindh's 29 districts combining 2023 primary enrollment figures with population density metrics. Reveals educational disparities and guides resource allocation for policymakers.
Network buffer analysis mapping hospital accessibility across Karachi in 250m zones (0–1km). Identifies critical access gaps in East and West Karachi, supporting targeted infrastructure investment.
Visual journalism, documentary storytelling, and multimedia investigations — where data meets narrative.
A QGIS comparative analysis mapping each of Sindh's 29 districts against a world country of equivalent population. Data sourced from OCHA and Worldometers.
Built and managing a 43K+ follower digital news platform covering Pakistan national news, global affairs, health, and technology. 22+ pages of published journalism across all major beats.
Long-form investigative reports on Pakistan's climate emergency — floods in Sindh, air quality in Punjab, and the socioeconomic cost of environmental degradation.
Designing and executing on-page and technical SEO frameworks for client portfolios. Schema markup, Core Web Vitals optimization, and entity-based content clustering.
High-precision electoral constituency mapping for Korangi district using QGIS. Identifies NA-232, NA-233, and NA-234 boundaries for electoral strategists.
Led social media coordination for Pakistan's iconic Urdu newspaper during its digital transition. Managed daily e-paper distribution and audience growth across platforms.
Available for freelance journalism commissions, GIS consultancy, SEO projects, and media collaborations.
